| Market dominance through standardisation |
| Companies that achieve standardisation are in a position to achieve market dominance and eventually a monopoly. Within the software world, Microsoft has successfully achieved this for desktop operating systems and business applications. Microsoft's success with the desktop is seeing standardisation of other enterprise applications. The shift from desktop computing to marketplace computing that the Internet is bringing, creates new business opportunities and the for standardisation at the marketplace level. |
Market dominance through standardisation 156 KB