| How standardised marketplace computing can lead to a business monopoly. |
| Within the IT industry, Microsoft has had the vision and is implementing a strategy for standardised marketplace computing. All that is missing is alignment with or buy out a Telco. Should Microsoft achieve the same market dominance in marketplace computing as that at the desktop, Microsoft would be positioned for a total business monopoly. |
| Through understanding the importance of standardisation Microsoft has achieved a business monopoly for the desktop and this has seen the demise of once great software companies. Microsoft is poised to do the same again with marketplace computing and not only will we see another generation of companies disappear but the potential for a total business monopoly exists. |
| Companies that achieve standardisation are in a position to achieve market dominance and eventually a monopoly. Within the software world, Microsoft has successfully achieved this for desktop operating systems and business applications. The shift from desktop computing to marketplace computing that the Internet is bringing, creates new business opportunities and the for standardisation at the marketplace level. |
| Of all the software companies, Microsoft has seen the big picture and has a strategy in place for standardised marketplace computing and for achieving a total business monopoly in the process. What elements are they missing? |
