| Marketplace computing explained. |
| The shift from desktop computing to marketplace computing will provide many business opportunities and see the development of a standardised and tightly integrated operating system and killer applications for use at the marketplace level. |
| Businesses are starting to standardise and optimise their operations at the marketplace level and this will see the development of marketplace computing. A common operating system and set of killer applications shall exist for use within and between markets, together with customised applications specific to individual markets. Marketplace computing will exist alongside existing desktop computing but it will be accessed from multiple devices. |
