| Standardised Marketplace Computing |
| Businesses are starting to standardise and optimise their operations at the marketplace level and this will see the development of marketplace computing. A common operating system and set of killer applications shall exist for use within and between markets, together with customised applications specific to individual markets. Marketplace computing will exist alongside existing desktop computing but in addition, it will be accessed from multiple devices. The shift to marketplace computing provides many new business opportunities and the opportunity for operating system and application standardisation at the marketplace level. |