| Realising Cultural Change |
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Key Points for realising cultural change include:
- Slow and painful process - one quick project not deliver lastings results.
- Championed at the top – articulate a vision and champion. Without this, change will not occur.
- Have to sell the benefit to the coalface – real and not abstract, they want to do it.
- Big Bang gives you a whimper - lots of people making small changes is how cultural change occurs.
- Appealing to fear and greed - If you do not hit these and you do not excite people, cultural change will not occur. The fear has to be a positive fear – the fear of missing out.
- One size does not fit all.
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